In every market, there are several viable positions that a company can occupy. The essence of strategy is to choose the one position that it can claim as its own. Ultimately, a company will be successful if it chooses a distinctive strategic position – that is a position different from each of its competitors.
No position will remain forever. Aggressive competitors not only imitate attractive positions, they create new ones. Therefore established companies must continually strive to discover new strategic positions in their business.
UBS provides consultancy, seminars and tutorials in business strategy with in-company and public programmes in the UK and around the world to assist companies create a unique strategic position. Using clear and practical approaches based on years of experience and research, UBS offers concrete advice and support for managers wishing to think through the tough choices that all business strategists face to create today´s – and tomorrow’s – unique strategic positions.
Managers seeking a unique strategic position for their businesses will receive support to help them:
Please contact us by email or call us on +44 (0) 1280 844 966 for a chat about developing a unique strategic position in tour business